Friday, May 16, 2014

New Sony RX100 III Camera introduced

Sony Adds New Pocket-Sized RX100 III Camera to Acclaimed Cyber-shot® RX Line 
New RX100 III Model Features Large-Aperture ZEISS® 24-70mm lens1, Built-in OLED Viewfinder with ZEISS T* Coating, BIONZ® X processor and more 

SAN DIEGO, May 15, 2014 – Building on its lineup of acclaimed compact cameras, Sony Electronics has introduced a new addition to its popular Cyber-shot RX series - the pocket-sized RX100 III camera.  
Based on the same sleek, stylish design as the existing RX100 and RX100 II models, the new RX100 III features a specially developed ZEISS® Vario-Sonnar T* 24-70mmF1.8-2.8 lens and adds a built-in OLED viewfinder with ZEISS T* coating.  The camera utilizes the same high-resolution 20.1 MP 1.0-type back-illuminated CMOS image sensor as the existing RX100II model, and adds the powerful BIONZ X processor featured in several high-end Sony cameras including the full-frame α7, α7R and α7S models. 
“Sony continues to push the modern limits of engineering and innovation with our Cyber-shot RX family of products” said Patrick Huang, director of the Cyber-shot business at Sony Electronics.  “With the new RX100 III model, we’ve added a brighter, wider aperture lens and an impressive retractable OLED EVF, while also utilizing the latest Sony imaging technologies to boost the camera’s processing speed and efficiency.  And we’ve done this without sacrificing any of the true ‘pocketability’ of our RX100 line, creating an especially unique compact camera unlike anything else in market today.” 
New ZEISS® Vario-Sonnar T* 24-70mmF1.8-F2.8 Lens
The unique new ZEISS lens on the RX100 III camera covers the popular 24 -70mm1focal length with a wide F1.8 – F2.8 aperture.  This is particularly noteworthy at the 70mm telephoto end of the lens, where the maximum F2.8 aperture allows it to gather about twice as much light as the RX100 and RX100 II models (at 70mm), ensuring that portrait subjects can be captured against beautiful background defocus.  The wide aperture also allows the lens to capture moving subjects clearly without any blur due to camera and/or subject shake. 
The versatile new lens is capable of capturing dramatic landscapes or large group photos at the wide 24mm length while also boasting impressive macro shooting capabilities throughout the focal range.  For example, it can still focus accurately as close as 30cm from the front of the lens (working distance) when fully extended.  There’s also a built-in 3-stop (1/8) neutral density filter that adds to shooting flexibility in a wide range of outdoor conditions.
The new ZEISS lens realizes outstanding corner-to-corner sharpness, with nine total aspherical glass elements including two advanced aspherical elements that have been cemented together – a world’s first in lens manufaturing2.  This results in an ultra-compact physical footprint while maintaining a wide maximum angle of view.  Additionally, the 24-70mm lens1 features ZEISS T* coating that minimizes flare and ghosting and a seven-blade circular aperture that enhances ‘bokeh’ background defocus.
Clear, High-Precision Built-in EVF with ZEISS T* Coating
            Largely based off of customer feedback on existing RX100 series cameras (RX100 and RX100II), the new RX100 III adds a versatile, high-quality OLED Tru-Finder™ electronic viewfinder.  The EVF has an impressive 1.4 million dot resolution, adding exceptional brightness and clarity to the overall framing and viewing experience, and handily pops in and out of the top of the camera body based on shooting preferences.  This allows the camera to operate in the traditional ‘rangefinder’ style without sacrificing any of its portability or compactness. 
            The unique new EVF also features a specially-designed eyepiece lens with ZEISS T* coating, dramatically reducing reflections that can interfere with clear viewing.  The viewfinder achieves exceptional corner-to-corner clarity, and includes an eye sensor that automatically switches between viewfinder and monitor display.
Exmor R CMOS Sensor and BIONZ X Processor
The powerful new RX100 III camera shares the same critically acclaimed 1.0-type back-illuminated 20.1 MP Exmor R CMOS image sensor featured in the RX100 II and RX10 cameras.  With approximately four times greater image capture area than the 1/2.3 type image sensors commonly used in compact cameras, the sensor takes in significantly more light, translating into brighter, clearer images and sharper Full HD videos that capture all of the finer details of a scene.
The high-resolution sensor is paired with the evolved BIONZ X image processor introduced in the α7, α7R models this past fall.  Around three times faster than the BIONZ processing engine in the RX100 and RX100 II models, it employs detail reproduction, diffraction-reducing and area-specific noise reduction technologies that allow the camera to produce amazingly detailed images and Full HD videos in all types of lighting conditions. 
Pro-Quality Full HD Video Capture
The new RX100 III model is equipped with a host of HD video capabilities to satisfy the most demanding enthusiasts. 
The new compact is the first Cyber-shot model to offer high-resolution HD video recording in the XAVC S format, which allows for full HD recording at a data rate of 50 mbps with lower compression for improved video quality.  Additionally, with the power of the BIONZ X processor, the camera is able to read, process and output data from all of the sensor’s pixels during video recording, ensuring that it produces the highest quality video possible by eliminating aliasing, moiré and false color artifacts. 
Other video features include a ‘clear’ HDMI® output for reviewing footage on an external monitor, 120 fps recording at 720p HD resolution and zebra pattering on the LCD and built-in EVF.  The camera also has dual video recording capability (XAVC S / AVCHD files4 along with MP4 files), which allows users to shoot a high bit-rate video for storage or editing purposes while also recording a lower bit rate video that’s optimized for sharing via Wi-Fi®.    
The camera also has Intelligent Active Mode – another first for Cyber-shot RX series cameras – which utilizes Sony’s frame analysis technology and 5-axis compensation to dramatically reduce the effects of camera shake while shooting movies.
Camera Design, Customizability and Control
            Despite its small “pocketable” size, the new RX100 III features many opportunities to adjust common shooting settings, including a ‘Fn’ key, customizable control ring and a “C” custom button with more than 40 assignable functions.
New to the RX series, the RX100 III model features an articulated LCD that can tilt upward by about 180 degrees for self-portraits and all the way downward to approximately 45 degrees for high-angle shots.  The camera also can output still images in 4K resolution6 with full wide-gamut TRILUMINOUS Color support when connected to compatible 4K televisions.
Wi-Fi® and PlayMemories™
The RX100 III camera has built-in Wi-Fi, giving consumers one-touch connection with Xperia® or NFC-compatible Android™ smartphones or tablets for instant image transfer and sharing2.  A single touch also activates Smart Remote Control, linking the camera with a smartphone or tablet for a live image preview, to fire the shutter from a distance and to review shots instantly. 
For devices without NFC one-touch capabilities, users can wirelessly transfer images and videos and activate Smart Remote Control through Sony’s free PlayMemories Mobile™ application, available for the iOS and Android platforms.
The camera is also the first Cyber-shot RX series model to feature compatibility with Sony’s growing assortment of downloadable Sony PlayMemories Camera Apps5, adding a range of exciting and creative capabilities.  Learn more at .
Pricing and Availability
The Cyber-shot RX100 III compact camera will be available in June for about $800.  The camera and a range of compatible Cyber-shot accessories will be sold at all Sony retail stores ( and other authorized dealers nationwide. 
The camera will be showcased to the public for the first time this weekend at the PMA Big Photo Show ( ) in Los Angeles at the LA Convention Center.  Show hours are 10 AM – 6 PM on May 17th – 18th, Sony Booth #301.  
For a full video preview of the new RX100 III camera, visit, and please follow #SonyCamera on twitter for all the latest Sony Electronics camera news and updates. 
Notes to Editors:
1 35mm full-frame format equivalent
2 As of the official May 16, 2014 release date. Based on Sony survey of of glass aspherical elements used on digital cameras.
3An SDXC memory card with a Class 10 or higher speed rating is required for XAVC S recording.
Dual Video Recording is not available when the Intelligent Active Mode is ON, or when XAVC S 120p/60p/50p or AVCHD 60p/50p is selected.
5 The latest version of the PlayMemories Mobile application must be downloaded and installed on your smartphone or tablet computer.
QFHD (3840 x 2160).

Monday, September 30, 2013

Hot new introduction from Lowepro

Go from camera bag to daypack with the pull of a zipper. The versatile Lowepro® Hatchback Camera Bag features a clever, integrated, padded camera case that can be removed to transform the main bag into a spacious daypack. The top compartment has a zippered sleeve and two mesh pouches for accessories and personal essentials while the zippered, padded exterior sleeve protects your iPad®. And you'll love the two stretch water bottle pouches, adjustable Velcro® divider for customized organization, padded, mesh-covered straps and back panel, and built-in cover for all-weather protection. Polyester and nylon ripstop. Imported. (18½ x 7¾ x 4½"; 2 lbs)

I haven't used this particular bag yet, but I still own three other Lowepro bags.  They work and they last!

Check this one out at or call 1-800-962-4943.


Saturday, September 28, 2013

GoPro Hero3 Black Edition

Spend just a few minutes on the GoPro Hero3 Black Edition web page and you’ll see some of the most fabulous shots taken by GoPro users – surfing, underwater swimming, biking through treetops, motorcycle riding, you name it. So what could I do with my new GoPro to top those guys?

Hmmmm…still thinking…

Considering that I’m now approaching retirement, probably nothing quite that strenuous or exhilarating. What I’m really looking for now is an assistant to make things easier – not harder. You know, somebody to carry an extra camera, who can capture those shots that I might miss while I’m shooting something else.

After being inspired by all the shots of riders with multiple cameras affixed to their helmets and handlebars, it occurred to me that I could attach a GoPro to the DSLR camera I’m already carrying. It sure doesn’t weigh enough to impede my shooting. When things get interesting, it’s a simple thing to press the Record button on the Hero 3's remote and just let it roll until the battery runs out.

While I’m waiting for the peak of the action, or just the right expression, the GoPro is recording it all in 1920x1080 high-definition video at 30 frames per second. If I miss the smile or the peak action, it’s sure great to know that my assistant – let’s call him Hero 3 – has grabbed the shot for me.

Earlier this month, I had a chance to jump on the Press Boat to cover the re-enactment of the Battle of Lake Erie between Ohio and Canada. We had no idea of how the action would unfold or what type boat we’d be sailing on. Turns out, we got put on the most fabulous tall ship ourselves, but we wouldn’t be sailing up close to any of the other “combatant” ships in the re-enactment.  That meant I’d be shooting all day with my biggest telephoto.

Using an off-camera flash bracket, I mounted the GoPro Hero 3 Black Edition slightly above and to the left 
of my DSLR. That way, between shots, while I was changing positions, my GoPro was running and capturing some of the beauty of the ship we were sailing on. It was also recording wide angle shots that I can use for backgrounds later when doing page layouts for a photo feature.

This was my first experience using the GoPro so I was anxious to see the quality.  The day started out rather dreary, so I honestly wasn’t expecting too much. As the sun began to break through, things began to look up. It turned out to be a beautiful day and I was incredibly impressed with the images recorded on the GoPro, both during the light rain and in the intense mid-day sun.

The attached video should be labeled: Photos and video by Hero 3, since I never touched the shutter to take any of these.  They were all taken with the camera running while I was concentrating on other things. But hey, assistants don’t get bylines, so it remains: Photos by Doug. 

The stills are all just frame grabs I did while reviewing the video playback. The sharpness, contrast and color I think are amazing.  I can’t wait to use this for other situations.

This was all made possible with the LCD Touch BacPac accessory. With a real time video screen showing you what’s being captured, I could align the GoPro very easily with my DSLR. It also told me that if I wanted to use my giant f2.8 300mm lens, I would need to jack up the GoPro to avoid getting the lense in the shot.  Conversely, when I use a small point and shoot, even at widest angle on my GoPro, the camera is not in the way.

The camera’s specs are amazing, with as many different video shooting modes as you could ever want. Pick anything from WXGA up to 4K Cin.  I used 1080p and was quite happy. What you are looking at on YouTube or Vimeo is a compressed and reduced version of what I see on my desktop, but it still looks awesome.

In still camera mode, you can shoot resolutions from 5 to 12 MP, bursts up to 30 per second, continuous shooting at 3, 5 or 10 frames per second or time lapse at 0.5, 1, 2, 5, 10, 30, or 60 second intervals.  This assistant has got it together.

Hero 3 also lets you control any all video/camera settings from your smartphone using the free GoPro app available for iOS or Android.  While the Hero 3 Black Edition comes with a remote control, you can also control your camera with full live video preview using the app. Watch the video below for all the details – very full-featured and works amazingly well. 

With all the mounting options available for GoPro and now with two additional batteries charged and ready to go, I can see lots of other opportunities to use it. I can even monitor the action and record it from around the corner, in the next room. Maybe I'll call my assistant James Bond.

Follow Doug Bardwell on Facebook Twitter,  LinkedIn and Google+

Tuesday, September 24, 2013

Saturday, September 21, 2013

Rode Rec 2.8 new updated app for recording

Rode Rec 2.8 from RØDE Microphones on Vimeo.
Great new recording app from Rode.  LOTS of new features - check out the video.

Rode Rec 2.8 on Vimeo:

Learn the Best Photo Post-Production Techniques Fast

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  • Panel Discussion on The Future of the Industry by leading tech experts - Oct. 23
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Thursday, September 19, 2013

New iPhone5S - 64-bit photo app

PicTapGo Takes The Lead As First Photo App Designed Specifically For New iPhone 5s
A Now Faster & Sleeker Version of the Beloved Photo Editing App PicTapGo is Available for 50% off This Week Only

San Juan Capistrano, Calif. – September 20, 2013 – PicTapGo, an easy-to-use iPhone and iPad photography app created by Totally Rad! Inc., has received a major update today to utilize the full 64-bit processing capability of Apple’s new iPhone 5s and Apple iOS7. The upgraded version of PicTapGo is faster and much more user friendly for the fast-paced, multi-tasking iPhone user, and is among the first apps for iOS to support the new iPhone hardware’s 64-bit capability.

For a limited time only, PicTapGo (regularly $1.99) is available for the reduced price of $0.99.

In addition to being much faster than the previous versions of PicTapGo, the app is now designed to show off Apple’s newest operating system, iOS7. Apple’s newest mobile operating system gives a sleek, modern face to the iPhone. Users can now enjoy the faster and sleeker looking PicTapGo on all their Apple devices with one simple download.

“When we heard the announcement of the iPhone 5s on Tuesday, we immediately sidelined our other projects to work on updating PicTapGo,” said Doug Boutwell, CEO and Founder of Totally Rad! Inc. “PicTapGo is clean, elegant, and powerful, just like iOS7. We want to make sure PicTapGo users have a seamless experience with the new iOS7 aesthetic, and that our app takes full advantage of the new hardware. Having their favorite app upgraded and available to download the day they get their new iPhone 5s is an added bonus for users.” 

Additionally, PicTapGo is now a “universal app,” and includes the iPad-optimized version of the app, PicTapGo HD, for no additional charge.  Users of both the iPhone and the iPad will get the optimal experience for their device with a single purchase.  PicTapGo HD, the dedicated iPad-only version of PicTapGo, will be phased out of the app store over the coming weeks.

With PicTapGo, for only $1.99 ($0.99 for a limited time), anyone who has an interest in sharing their photos via social media sites, like Instagram, can turn a basic image from their phone into a polished, professional-quality photo by layering and combining over 55 filters. PicTapGo came out of the founder’s personal desire to quickly and easily improve their photos from the one device they are never without -- their iPhones. Behind PicTapGo is Totally Rad! Inc., makers of professional Photoshop and Lightroom editing tools designed by and for serious photographers. Totally Rad! Inc. is passionate about all things photography, and combines a love of photographic art and image science to make editing tools loved by photographers across the globe.

To download the new and improved version of PicTapGo, visit the iTunes stores today. Learn more at and view photos of how PicTapGo will look on the new iOS7 software at

iPhone Screenshot 2
 Totally Rad! Inc., is the brain child of a husband and wife duo, Doug and Chenin Boutwell. With backgrounds in professional photography the Boutwells created Totally Rad! Inc. to simplify digital photo editing for professional photographers. Totally Rad! Inc. makes professional Photoshop plugins and editing tools such as RadLab, Dirty Pictures, Pro Retouch 2.0, Replichrome, and the iPhone and iPad app PicTapGo. Learn more about Totally Rad! at:,,,,
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