If anybody knows video – it’s Sony. Now. as if their future depended on it, Sony is pushing 3D in an amazing range of products.
At the pre-opening media event for the 2011CES show, Sony showed off all things 3D. On an amazing 300-foot wide video screen, one Sony exec after another came out to show the advances they had made with 3D in their respective divisions.
The Green Hornet 3D movie was highlighted with the famous machine-gun equipped car and two of the movie’s stars wheeled out onto the stage. Clips from the movie were shown on the giant screen as the thousands in attendance all donned their 3D glasses.
Sony plans on releasing many more 3D feature films this year including MIB3, Tin Tin, and four others. New 3D capable Blu-ray DVD players also were also shown.
An expanded preview of their new 3D Play Station game Uncharted 3 was also shown. (See the above video clip filmed during the event.)
On the consumer side of video production, Sony feels that we are ready to start producing our own 3D content. To that end, they are providing reasonably priced Handycams with 3D lenses as well as a new class of simple camcorders called the Bloggie.
The new large screen TV’s unveiled will have internet connectivity as well as 3D. And to provide enough content in 3D, Sony is starting a special 3D channel called 3NET with 24-hour programming planned. These sets will all be available sometime later this year. Another feature of these sets will be the entire line-up of Time Warner programming, available over IP so that set-top boxes will not be needed.
After the hour-long media preview was done, it was clear that Sony thinks the consumer is ready for 3D. Question is – are you?